Publicity and advertising services for the 2016 Census in Ireland
Central Statistics Office (CSO, hereinafter referred to as the ‘Contracting Authority’) invites expressions of interest from service providers for a National Publicity Campaign for the 2016 Census of Population.
A Census is a major and very high profile undertaking for CSO. Census 2016 will be held on 24.4.2016, and will be a ‘no change’ census (i.e. questions are unchanged from Census 2011, other than the question on marital status, to accommodate same-sex civil partnerships).
The successful tenderer will be required to design and execute a two-phase publicity campaign, with phase 1 (December 2015-January 2016) focusing on recruitment of approximately 4 700 census enumerators and phase 2 (March-May 2016) encompassing a national publicity campaign to raise awareness of and encourage compliance with the census. The maximum available Budget, excluding VAT, is 1 057 000 EUR.
This ‘no change’ approach will also apply to the census publicity materials. Accordingly those selected to tender will be requested to submit proposals to:
— update the existing 2011 publicity materials (incorporating radio and TV advertising, posters, on-line material, and the census web site —
www.census.ie) to make them suitable for the 2016 census, and
— in doing so create a connection for the public between the census and the CSO,
— along with proposals regarding the placement of advertising and other related publicity materials aimed at maximising public awareness of the forthcoming census.
Deadline
The time limit for receipt of tenders was 2015-07-09.
The procurement was published on 2015-06-09.
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Procurement history
| Date |
Document |
| 2015-06-09
|
Contract notice
|
| 2015-06-10
|
Additional information
|