Communications and Advertising Research and Evaluation Services

Tourism Ireland Limited

Tourism Ireland invites requests to participate from suitably qualified suppliers in relation to conducting an annual Communications and Advertising Research and Evaluation Services amongst Tourism Ireland's primary targets in its main markets in the next 5 years (2015-19). This will involve diagnostically evaluating in-campaign executions, monitoring the effectiveness of market-level campaigns and guiding the development of future advertising/marketing/consumer communications collateral.

Deadline

The time limit for receipt of tenders was 2015-01-23. The procurement was published on 2014-12-23.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2014-12-23 Contract notice
2015-01-16 Additional information
2016-01-15 Contract award notice
Contract notice (2014-12-23)
Object
Scope of the procurement
Title: Market research services
Quantity or scope:
The initial Contract Period will be for 3 years subject to budget, annual performance review and other factors. Tourism Ireland may, at its discretion, opt to extend the contract annually for a further 2 years, again subject to budget, annual performance review and other factors, up to a maximum Contract Period of 5 years in total. It is anticipated that work under the Contract will commence in June 2015.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Market research services 📦

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Tourism Ireland Limited
Postal address: 5th Floor — Bishop's Square, Redmond's Hill
Postal code: 2
Postal town: Dublin
Contact
Internet address: http://www.ireland.com 🌏
E-mail: hhughes@tourismireland.com 📧
Phone: +353 14763400 📞
Fax: +353 14763666 📠

Reference
Dates
Date dispatched: 2014-12-23 📅
Submission deadline: 2015-01-23 📅
Publication date: 2014-12-27 📅
Identifiers
Notice number: 2014/S 249-442152
OJ-S issue: 249
Additional information
It is anticipated that the contract will commence during June 2015 for a period of 3 years with an option at the sole discretion of Tourism Ireland to extend annually for a further 2 years, subject to the selected contractor providing a service to the satisfaction of Tourism Ireland. The contract will be subject to annual review. Tourism Ireland reserves the right to amend the content of any questionnaires. This is the first stage in a 2-stage restricted procedure. Following evaluation of Requests to Participate received, a minimum of 5 shortlisted candidates will be invited to submit a detailed tender proposal (subject to the quality of submissions received). Requests to Participate (1 signed original and 3 hard copies plus 1 soft copy) must be delivered securely to the delivery address by the deadline detailed in this Contract Notice. Tourism Ireland will not accept or consider Requests to Participate delivered after this deadline. Tourism Ireland will not accept responsibility for Requests to Participate that are lost or damaged in the post. Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded. Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North South Implementation Bodies and Tourism Ireland, which is available on Tourism Ireland's website. Award of this contract will be subject to the selected candidate providing a current, valid Tax Clearance Certificate. Details of tax clearance for non-resident applicants will be detailed in the Invitation to Tender documentation. The contract will be subject to Irish law. Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process.
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Object
Scope of the procurement
Short description:
Tourism Ireland invites requests to participate from suitably qualified suppliers in relation to conducting an annual Communications and Advertising Research and Evaluation Services amongst Tourism Ireland's primary targets in its main markets in the next 5 years (2015-19). This will involve diagnostically evaluating in-campaign executions, monitoring the effectiveness of market-level campaigns and guiding the development of future advertising/marketing/consumer communications collateral.
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Reference number: SDI 15-001
Place of performance
Main site or place of performance: Dublin.

Legal, economic, financial and technical information
Conditions for participation
Economic and financial standing:
All candidates will be required to provide…
… a statement, covering the 3 previous financial years including the overall turnover of the candidate and turnover in respect of the activities which are of a similar type to the subject matter of this notice.
… audited financial accounts/financial statements for the last 3 years.
Technical and professional ability:
Details of previous projects of a similar nature and scope completed in the last 3 years, including a description of the project, delivery time frames, services provided, samples of completed work, client lists and the names, positions and contact details of referees in each instance.
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Details of relevant experience of the team/personnel involved in the project (role in the project, number of years experience in similar role, with a focus on similar projects worked on, education, area of expertise), providing CVs for each member of the team and confirmation of adequate resources to fulfil the contract.
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Details of audited quality process such as membership of international quality accreditation standards, e.g. ISO and Market Research Quality, Standards Association, Interviewer Quality Control Scheme or similar in-house audited quality system.
Contract execution
Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them: Details will be provided to shortlisted candidates in the ITT documentation.
Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
A grouping, if successful, must contract as a single entity, having joint and severable liability.
Names and professional qualifications of the staff ✅

Procedure
Minimum number of candidates: 5
Maximum number of candidates: 8
Objective criteria for selection:
Please refer to Stage 1 Suitability Criteria in the Instructions documentation available for downloading.
Languages
Language: English 🗣️

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Hannah Hughes
Address of the buyer profile: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/1197 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=83655&B=ETENDERS_SIMPLE 🌏
Name: Tourism Ireland
Contact point: Olivia Mulhern
E-mail: omulhern@tourismireland.com 📧
URL for participation: www.ireland.com 🌏
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=83655&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Start date: 2015-06-01 📅
End date: 2020-06-01 📅
Identifiers
Reference number attributed by the contracting authority: SDI 15-001
Additional information
It is anticipated that the contract will commence during June 2015 for a period of 3 years with an option at the sole discretion of Tourism Ireland to extend annually for a further 2 years, subject to the selected contractor providing a service to the satisfaction of Tourism Ireland. The contract will be subject to annual review.
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Tourism Ireland reserves the right to amend the content of any questionnaires.
This is the first stage in a 2-stage restricted procedure. Following evaluation of Requests to Participate received, a minimum of 5 shortlisted candidates will be invited to submit a detailed tender proposal (subject to the quality of submissions received).
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Requests to Participate (1 signed original and 3 hard copies plus 1 soft copy) must be delivered securely to the delivery address by the deadline detailed in this Contract Notice. Tourism Ireland will not accept or consider Requests to Participate delivered after this deadline.
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Tourism Ireland will not accept responsibility for Requests to Participate that are lost or damaged in the post.
Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded.
Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North South Implementation Bodies and Tourism Ireland, which is available on Tourism Ireland's website.
Award of this contract will be subject to the selected candidate providing a current, valid Tax Clearance Certificate. Details of tax clearance for non-resident applicants will be detailed in the Invitation to Tender documentation.
The contract will be subject to Irish law.
Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process.
Source: OJS 2014/S 249-442152 (2014-12-23)
Additional information (2015-01-16)
Object
Notice metadata
Document type: Additional information

Reference
Dates
Date dispatched: 2015-01-16 📅
Submission deadline: 2015-01-28 📅
Publication date: 2015-01-21 📅
Identifiers
Notice number: 2015/S 014-021121
Refers to notice: 2014/S 249-442152
OJ-S issue: 14
Source: OJS 2015/S 014-021121 (2015-01-16)
Contract award notice (2016-01-15)
Object
Scope of the procurement
Title: Research services
Total value of the procurement: 550 000 💰
Notice metadata
Document type: Contract award notice
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Research services 📦

Procedure
Type of bid: Not applicable

Contracting authority
Contact
Phone: +353 014763400 📞
Fax: +353 014763666 📠

Reference
Dates
Date dispatched: 2016-01-15 📅
Publication date: 2016-01-19 📅
Identifiers
Notice number: 2016/S 012-017325
OJ-S issue: 12

Procedure
Award criteria
Criterion: 1. Overall cost (50)
2. Quality of the proposal to be judged by the depth of understanding of Tourism Ireland's requirements together with effective and innovative ways to address key objectives (30)
3. The expertise of the day-to-day members of the team and, in particular, the Project Manager on all characteristics of this project though particularly Communications and Advertising (15)
4. Project Plan: Commitment to delivery of results and outputs in a timely fashion, including realistic scheduling, flexibility and progress updates on all phases of the project (5)

Award of contract
Date of contract conclusion: 2015-06-01 📅
Name: Millward Brown
Postal address: Millbank House, Arkle Road, Sandyford Business Park
Postal town: Dublin
Postal code: D18 C6R3
Country: Ireland 🇮🇪
Internet address: http://www.millwardbrown.com/ie 🌏
Information about tenders
Number of tenders received: 4

Contracting authority
Contact
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=83656&B=ETENDERS_SIMPLE 🌏
Source: OJS 2016/S 012-017325 (2016-01-15)
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