Annual Brand & Advertising Study Services

Tourism Ireland Limited

Tourism Ireland is currently seeking a suitably qualified supplier capable of completing a multi-country quantitative study to measure the brand equity and the advertising awareness of Tourism Brand Ireland. The services relate to conducting an annual Brand and Advertising Study amongst Tourism Ireland's primary targets in its main markets in the next 5 years (2015-19). This will involve updating and measuring the success of Ireland's brand positioning and reviewing the cut-through of the advertising in the international market place. Tourism Ireland envisages the research being conducted using computer assisted web interviewing (CAWI) utilising a structured questionnaire approximately 20 to 25 minutes in length.

Deadline

The time limit for receipt of tenders was 2014-09-29. The procurement was published on 2014-08-22.

Who? What? Where?
Procurement history
Date Document
2014-08-22 Contract notice
Contract notice (2014-08-22)
Object
Scope of the procurement
Title: Market research services
Quantity or scope:
The initial Contract Period will be for three [3] years subject to budget, annual performance review and other factors. Tourism Ireland may, at its discretion, opt to extend the contract annually for a further two [2] years, again subject to budget, annual performance review and other factors, up to a maximum Contract Period of five [5] years in total.
Show more
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Market research services 📦

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Tourism Ireland Limited
Postal address: 5th Floor — Bishop's Square, Redmond's Hill
Postal code: D2
Postal town: Dublin
Contact
Internet address: http://www.ireland.com 🌏
E-mail: hhughes@tourismireland.com 📧
Phone: +353 014763400 📞
Fax: +353 014763666 📠

Reference
Dates
Date dispatched: 2014-08-22 📅
Submission deadline: 2014-09-29 📅
Publication date: 2014-08-26 📅
Identifiers
Notice number: 2014/S 162-290643
OJ-S issue: 162
Additional information
It is anticipated that the contract will commence during January 2015 for a period of 3 years with an option at the sole discretion of Tourism Ireland to extend annually for a further 2 years, subject to the selected contractor providing a service to the satisfaction of Tourism Ireland. The contract will be subject to annual review. Tourism Ireland reserves the right to amend the content of any questionnaires. This is the first stage in a two-stage restricted procedure. Following evaluation of Requests to Participate received, a minimum of 5 shortlisted candidates will be invited to submit a detailed tender proposal (subject to the quality of submissions received). Requests to Participate (1 signed original and 3 hard copies plus 1 soft copy) must be delivered securely to the delivery address by the deadline detailed in this Contract Notice. Tourism Ireland will not accept or consider Requests to Participate delivered after this deadline. Tourism Ireland will not accept responsibility for Requests to Participate that are lost or damaged in the post. Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded. Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North South Implementation Bodies and Tourism Ireland, which is available on Tourism Ireland‘s website. Award of this contract will be subject to the selected candidate providing a current, valid tax clearance certificate. Details of tax clearance for non-resident applicants will be detailed in the Invitation to Tender documentation. The contract will be subject to Irish law. Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process.
Show more

Object
Scope of the procurement
Short description:
Tourism Ireland is currently seeking a suitably qualified supplier capable of completing a multi-country quantitative study to measure the brand equity and the advertising awareness of Tourism Brand Ireland. The services relate to conducting an annual Brand and Advertising Study amongst Tourism Ireland's primary targets in its main markets in the next 5 years (2015-19). This will involve updating and measuring the success of Ireland's brand positioning and reviewing the cut-through of the advertising in the international market place. Tourism Ireland envisages the research being conducted using computer assisted web interviewing (CAWI) utilising a structured questionnaire approximately 20 to 25 minutes in length.
Show more
Reference number: SDI 14-018
Place of performance
Main site or place of performance:
Presentations to be delivered in Dublin. The overseas markets in which the research will be conducted may vary in any given year. However the research services are likely to cover annual research in the top- and mid-tier countries. The top-tier countries include Great Britain, United States of America, France and Germany. The mid-tier countries include Australia, Canada, Spain, Italy, The Netherlands, and Sweden. We occasionally require research in other Nordic countries, Belgium and developing markets such as China and India. Tourism Ireland reserves the right to amend the country lists.
Show more

Legal, economic, financial and technical information
Conditions for participation
Economic and financial standing:
All candidates will be required to provide…
… a statement, covering the 3 previous financial years including the overall turnover of the candidate and turnover in respect of the activities which are of a similar type to the subject matter of this notice.
… audited financial accounts/financial statements for the last 3 years.
Technical and professional ability:
Details of previous projects of a similar nature and scope completed in the last 3 years, including a description of the project, delivery timeframes, services provided, samples of completed work, client lists and the names, positions and contact details of referees in each instance.
Show more
Details of relevant experience of the team/personnel involved in the project (role in the project, number of years experience in similar role, with a focus on similar projects worked on, education, area of expertise), providing CVs for each member of the team and confirmation of adequate resources to fulfill the contract.
Show more
Evidence of demonstrated ability to complete complex statistical analysis, including cluster and factor analysis.
Details of audited quality process such as membership of international quality accreditation standards, e.g. ISO and Market Research Quality, Standards Association, Interviewer Quality Control Scheme or similar in-house audited quality system.
Contract execution
Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them: Details will be provided to shortlisted candidates in the ITT documentation.
Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
A grouping, if successful, must contract as a single entitiy, having joint and severable liability.
Names and professional qualifications of the staff ✅

Procedure
Minimum number of candidates: 5
Maximum number of candidates: 8
Objective criteria for selection:
Please refer to Stage 1 Suitability Criteria in tender documentation available for downloading.
Date of dispatch of invitations: 2014-10-10 📅
Languages
Language: English 🗣️

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Hannah Hughes
Address of the buyer profile: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/1197 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=79468&B=ETENDERS_SIMPLE 🌏
Name: Tourism Ireland
Postal address: 5th Floor - Bishop's Square, Redmond's Hill
Postal code: 2
Contact point: Olivia Mulhern
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=79468&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Start date: 2015-01-01 📅
End date: 2020-01-01 📅
Identifiers
Reference number attributed by the contracting authority: SDI 14-018
Additional information
It is anticipated that the contract will commence during January 2015 for a period of 3 years with an option at the sole discretion of Tourism Ireland to extend annually for a further 2 years, subject to the selected contractor providing a service to the satisfaction of Tourism Ireland. The contract will be subject to annual review.
Show more
Tourism Ireland reserves the right to amend the content of any questionnaires.
This is the first stage in a two-stage restricted procedure. Following evaluation of Requests to Participate received, a minimum of 5 shortlisted candidates will be invited to submit a detailed tender proposal (subject to the quality of submissions received).
Show more
Requests to Participate (1 signed original and 3 hard copies plus 1 soft copy) must be delivered securely to the delivery address by the deadline detailed in this Contract Notice. Tourism Ireland will not accept or consider Requests to Participate delivered after this deadline.
Show more
Tourism Ireland will not accept responsibility for Requests to Participate that are lost or damaged in the post.
Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded.
Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North South Implementation Bodies and Tourism Ireland, which is available on Tourism Ireland‘s website.
Award of this contract will be subject to the selected candidate providing a current, valid tax clearance certificate. Details of tax clearance for non-resident applicants will be detailed in the Invitation to Tender documentation.
The contract will be subject to Irish law.
Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process.
Source: OJS 2014/S 162-290643 (2014-08-22)
New procurements in related categories 🆕
Related searches 🔍
Products/services:
Research and development services and... Research and experimental development services Research services Business services: law, marketing,... Market and economic research; polling and... Market research services