Annual Brand & Advertising Study Services
Tourism Ireland is currently seeking a suitably qualified supplier capable of completing a multi-country quantitative study to measure the brand equity and the advertising awareness of Tourism Brand Ireland. The services relate to conducting an annual Brand and Advertising Study amongst Tourism Ireland's primary targets in its main markets in the next 5 years (2015-19). This will involve updating and measuring the success of Ireland's brand positioning and reviewing the cut-through of the advertising in the international market place. Tourism Ireland envisages the research being conducted using computer assisted web interviewing (CAWI) utilising a structured questionnaire approximately 20 to 25 minutes in length.
Deadline
The time limit for receipt of tenders was 2014-09-29.
The procurement was published on 2014-08-22.
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Procurement history
| Date |
Document |
| 2014-08-22
|
Contract notice
|