2 Framework agreements for strategic and creative services and media planning and buying

IDA Ireland

IDA Ireland proposes to engage in a competitive process for the establishment of two single party framework agreements for:
Lot 1 Strategic and Creative Services — to provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded advertising approach to promote Ireland as a location for foreign direct investment including, but not limited to:
— understanding each of the markets from where Ireland draws its investors and
— developing and refining strategies to encourage more investment to Ireland and producing high quality creative advertising and communications campaigns for use in all appropriate media;
To meets its corporate objectives IDA Ireland will operate an integrated campaign approach in addition to tactical campaigns 2-3 times per annum. All campaigns must support the new IDA Ireland strategy due to be launched in early 2015. The successful agency will be required to deliver output which is flexible and usable in all markets and across all media.
Lot 2 Media Planning and Buying Services - to provide a professional service partner to work with IDA Ireland capable of:
— understanding target audiences in all the target markets,
— advising on the best way to target potential investors,
— recommending media strategies to optimize and refine the media spend in each market,
— purchasing media space on behalf of IDA Ireland and
— shaping global media strategies and coordinating best practice across markets Media formats will cover TV, Radio, Outdoor, Digital Media (a growing emphasis) and Printed media formats (very small amounts).

Deadline

The time limit for receipt of tenders was 2015-01-20. The procurement was published on 2014-12-09.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who?

• IDA Ireland

What?

• Advertising services › Advertising campaign services

Where?

• Éire/Ireland

Procurement history

Date	Document
2014-12-09	Contract notice
2015-09-18	Contract award notice
2020-10-22	Modification of a contract/concession during its term

Contract notice (2014-12-09)
Object
Scope of the procurement
Title: Advertising services
Quantity or scope: See details contained in lot description.
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising services 📦

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for one or more lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: IDA Ireland
Postal address: Wilton Park House, Wilton Place
Postal code: 2
Postal town: Dublin
Contact
E-mail: caitriona.okennedy@ida.ie 📧
Phone: +353 16034000 📞
Fax: +353 16034040 📠

Reference
Dates
Date dispatched: 2014-12-09 📅
Submission deadline: 2015-01-20 📅
Publication date: 2014-12-12 📅
Identifiers
Notice number: 2014/S 240-422301
OJ-S issue: 240
Additional information

1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties. 2) This is the sole call for competition for this service. 3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers. 4) Contract award will be subject to the approval of the competent authorities. 5) It will be a condition of contract that tenderers are tax compliant and are in a position to produce a valid tax clearance certificate from the Revenue Commissioners when requested. 6) If for any reason it is not possible to admit to the framework agreement the tenderer invited following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the framework agreement. 7) At its absolute discretion, the contracting authority may elect to terminate this procurement process, or any contract awarded at any time. 8) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tenders with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed documentation in order to avoid the risk of elimination from the competition.

Object
Scope of the procurement
Estimated value excluding VAT: 400 000 💰
2 000 000 💰
Frequency of contracts to be awarded: As required.
Short description:

IDA Ireland proposes to engage in a competitive process for the establishment of two single party framework agreements for:

Lot 1 Strategic and Creative Services — to provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded advertising approach to promote Ireland as a location for foreign direct investment including, but not limited to:

— understanding each of the markets from where Ireland draws its investors and

— developing and refining strategies to encourage more investment to Ireland and producing high quality creative advertising and communications campaigns for use in all appropriate media;

To meets its corporate objectives IDA Ireland will operate an integrated campaign approach in addition to tactical campaigns 2-3 times per annum. All campaigns must support the new IDA Ireland strategy due to be launched in early 2015. The successful agency will be required to deliver output which is flexible and usable in all markets and across all media.

Lot 2 Media Planning and Buying Services - to provide a professional service partner to work with IDA Ireland capable of:

— understanding target audiences in all the target markets,

— advising on the best way to target potential investors,

— recommending media strategies to optimize and refine the media spend in each market,

— purchasing media space on behalf of IDA Ireland and

— shaping global media strategies and coordinating best practice across markets Media formats will cover TV, Radio, Outdoor, Digital Media (a growing emphasis) and Printed media formats (very small amounts).

Lot number: 1
Title of the lot: Lot 1 Strategic and creative
Short description: Strategic and creative services for a period of 5 years.
Quantity or scope: The indicative budget is in the region of EUR 300 000 per annum. This may vary depending on IDA Ireland‘s strategic objectives over the life of the framework.
Estimated value excluding VAT: 300 000 💰
1 500 000 💰
Lot number: 2
Title of the lot: Lot 2 Media planning and buying services
Short description: Media planning and buying services for a period of 5 years.
Quantity or scope: The indicative budget is in the region of EUR 150 000 per annum for the agency, with the media budget in the region of EUR 1 500 000 per annum. This may vary depending on IDA Ireland‘s strategic objectives over the life of the framework.
Estimated value excluding VAT: 100 000 💰
500 000 💰
Duration: 060 months
Place of performance
Main site or place of performance: Ireland and internationally.

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:

Please refer to the qualification questionnaire available on www.etenders.gov.ie using RFT/System ID 90703

Economic and financial standing:

Please refer to the qualification questionnaire available on www.etenders.gov.ie using RFT/System ID 90703

Technical and professional ability:

Please refer to the qualification questionnaire available on www.etenders.gov.ie using RFT/System ID 90703

Contract execution
Deposits and guarantees required: Not applicable.
Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them: Will be detailed at tender stage.
Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

A grouping if successful must be prepared to contract as a single entity having joint and several liability.

Names and professional qualifications of the staff ✅

Procedure
Duration of the framework agreement in years: 5
Justification for framework agreement duration over four years:

The framework will be of a 5 year duration to align with IDA Ireland‘s new strategic plan due to be launched in quarter 1 2015.

Envisaged number of candidates: 5
Objective criteria for selection:

Following receipt and evaluation of responses to the qualification questionnaire all applicants in each lot will be scored and ranked and the top 5 firms will be invited to tender in each lot, subject to that number qualifying. IDA Ireland reserves the right to increase this number should it be appropriate.

Languages
Language: English 🗣️
Irish 🗣️

Contracting authority
Identity
National registration number: N/a
Contact
Address of the buyer profile: http://irl.eu-supply.com/ctm/Supplier/CompanyInformation/Index/240 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=83244&B=ETENDERS_SIMPLE 🌏
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=83244&B=ETENDERS_SIMPLE 🌏

Reference
Additional information

2) This is the sole call for competition for this service.

3) The contracting authority will not be responsible for any costs, charges or expenses incurred by tenderers.

4) Contract award will be subject to the approval of the competent authorities.

5) It will be a condition of contract that tenderers are tax compliant and are in a position to produce a valid tax clearance certificate from the Revenue Commissioners when requested.

6) If for any reason it is not possible to admit to the framework agreement the tenderer invited following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the framework agreement.

7) At its absolute discretion, the contracting authority may elect to terminate this procurement process, or any contract awarded at any time.

8) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tenders with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed documentation in order to avoid the risk of elimination from the competition.

Complementary information
Review body
Name: The High Court
Postal address: Four Courts
Postal town: Dublin
Postal code: 7
Phone: +353 18886087 📞
Internet address: http://www.courts.ie 🌏
Service from which information about the review procedure may be obtained
Name: consult legal advisor
Recurrent procurement

The services are likely to continue to be required once this framework has expired and will, if required, be advertised as appropriate on www.etenders.gov.ie and/or the Official Journal of the EU.

Source: OJS 2014/S 240-422301 (2014-12-09)

Contract award notice (2015-09-18)
Object
Scope of the procurement
Total value of the procurement: 1 500 000 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2015-09-18 📅
Publication date: 2015-09-23 📅
Identifiers
Notice number: 2015/S 184-334748
Refers to notice: 2014/S 240-422301
OJ-S issue: 184

Object
Place of performance
Main site or place of performance: Ireland and Internationally.

Procedure
Award criteria
Criterion: 1. Fitness for purpose of the proposals for delivery of the communications strategy (3500)
2. Technical Merit of Team Proposed (1500)
3. Contract management proposals (1000)
4. Ultimate Cost (4000)

Award of contract

1️⃣
Date of contract conclusion: 2015-05-29 📅
Name: Irish International
Postal address: 17 Gilford Road, Sandymount
Postal town: Dublin
Postal code: 4
Country: Ireland 🇮🇪

2️⃣
Name: Clear Blue Water
Postal address: 16 Sir John Rogerson's Quay
Postal code: 2
Information about tenders
Number of tenders received: 3
1

Contracting authority
Contact
Contact point: Caitriona O'Kennedy
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=83245&B=ETENDERS_SIMPLE 🌏

Complementary information
Review body
Postal address: Inns Quay, Four Courts
Service from which information about the review procedure may be obtained
Name: Consult Legal Advisor
Source: OJS 2015/S 184-334748 (2015-09-18)

Modification of a contract/concession during its term (2020-10-22)
Object
Scope of the procurement
Total value of the procurement: 10 500 000 EUR 💰
Notice metadata
Document type: Modification of a contract/concession during its term
Common procurement vocabulary (CPV)
Additional CPV: Advertising campaign services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Award criteria
Not applicable

Contracting authority
Identity
Postal address: Three Park Place Hatch Street Upper
Postal town: Dublin 2
Contact
Internet address: http://www.IDAIreland.com 🌏
E-mail: procurement@ida.ie 📧

Reference
Dates
Date dispatched: 2020-10-22 📅
Publication date: 2020-10-27 📅
Identifiers
Notice number: 2020/S 209-511350
Refers to notice: 2015/S 184-334748
OJ-S issue: 209

Object
Scope of the procurement
Title of the lot: Media Planning and Buying Services
Short description:

IDA Ireland entered into an agreement with Zenith Optimedia Ireland Ltd on 25 June 2015 for 5 years for media planning and buying services to provide a professional service partner to work with IDA Ireland capable of:

— understanding target audiences in all the target markets;

— advising on the best way to target potential investors;

— recommending media strategies to optimise and refine the media spend in each market;

— purchasing media space on behalf of IDA Ireland; and

— shaping global media strategies and coordinating best practice across markets.

Media formats cover TV, radio, outdoor, digital media (a growing emphasis) and printed media formats (very small amounts).

The original contract was subject to an OJEU contract notice and was awarded in accordance with Directive 2004/18/EC. The contract is now being extended with effect from 25 June 2020 until 31 December 2020. As a result, the original contract value will be exceeded up to 50 % value.

Duration: 60 months
Place of performance
Main site or place of performance: IRELAND and internationally.

Award of contract
Date of contract conclusion: 2015-06-25 📅
Name: Zenith Optimedia Ireland Ltd
Country: Dublin 🏙️
Total value of the procurement: 10 500 000 EUR 💰

Contracting authority
Contact
Internet address: www.IDAIreland.com 🌏

Complementary information
Review body
Name: High Court
Postal address: Inns Quay, Four Courts 7
Country: Ireland 🇮🇪
Internet address: www.courts.ie 🌏
Source: OJS 2020/S 209-511350 (2020-10-22)

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