IDA Ireland proposes to engage in a competitive process for the establishment of two single party framework agreements for:
Lot 1 Strategic and Creative Services — to provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded advertising approach to promote Ireland as a location for foreign direct investment including, but not limited to:
— understanding each of the markets from where Ireland draws its investors and
— developing and refining strategies to encourage more investment to Ireland and producing high quality creative advertising and communications campaigns for use in all appropriate media;
To meets its corporate objectives IDA Ireland will operate an integrated campaign approach in addition to tactical campaigns 2-3 times per annum. All campaigns must support the new IDA Ireland strategy due to be launched in early 2015. The successful agency will be required to deliver output which is flexible and usable in all markets and across all media.
Lot 2 Media Planning and Buying Services - to provide a professional service partner to work with IDA Ireland capable of:
— understanding target audiences in all the target markets,
— advising on the best way to target potential investors,
— recommending media strategies to optimize and refine the media spend in each market,
— purchasing media space on behalf of IDA Ireland and
— shaping global media strategies and coordinating best practice across markets Media formats will cover TV, Radio, Outdoor, Digital Media (a growing emphasis) and Printed media formats (very small amounts).
Deadline
The time limit for receipt of tenders was 2015-01-20.
The procurement was published on 2014-12-09.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Modification of a contract/concession during its term (2020-10-22) Contracting authority Name and addresses
Name: IDA Ireland
Postal address: Three Park Place Hatch Street Upper
Postal town: Dublin 2
Country: Ireland 🇮🇪
E-mail: procurement@ida.ie📧
Region: Dublin🏙️
URL: www.IDAIreland.com🌏
Object Scope of the procurement
Title:
“Framework Agreement for Strategic and Creative Services and Media Planning and Buying”
Products/services: Advertising services📦
Title: Media Planning and Buying Services
Title
Lot Identification Number: 2
Description
Additional products/services: Advertising campaign services📦
Place of performance: Éire/Ireland🏙️
Main site or place of performance: IRELAND and internationally.
Description of the procurement:
“IDA Ireland entered into an agreement with Zenith Optimedia Ireland Ltd on 25 June 2015 for 5 years for media planning and buying services to provide a...”
Description of the procurement
IDA Ireland entered into an agreement with Zenith Optimedia Ireland Ltd on 25 June 2015 for 5 years for media planning and buying services to provide a professional service partner to work with IDA Ireland capable of:
— understanding target audiences in all the target markets;
— advising on the best way to target potential investors;
— recommending media strategies to optimise and refine the media spend in each market;
— purchasing media space on behalf of IDA Ireland; and
— shaping global media strategies and coordinating best practice across markets.
Media formats cover TV, radio, outdoor, digital media (a growing emphasis) and printed media formats (very small amounts).
The original contract was subject to an OJEU contract notice and was awarded in accordance with Directive 2004/18/EC. The contract is now being extended with effect from 25 June 2020 until 31 December 2020. As a result, the original contract value will be exceeded up to 50 % value.
Show more Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 60
Duration of the contract, framework agreement, dynamic purchasing system or concession
In the case of framework agreements, provide justification for any duration exceeding 4 years:
“The framework agreement was entered into for a 5-year duration to align with IDA Ireland‘s strategic plan launched in quarter 1 2015.”
Procedure Administrative information
Previous publication concerning this procedure: 2015/S 184-334748
Award of contract
Contract Number: N/a
Lot Identification Number: 2
Date of conclusion of the contract: 2015-06-25 📅
Name and address of the contractor
Name: Zenith Optimedia Ireland Ltd
Postal town: Dublin
Country: Ireland 🇮🇪
Region: Dublin🏙️
The contractor is an SME ✅ Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 10 500 000 💰
Complementary information Review body
Name: High Court
Postal address: Inns Quay, Four Courts 7
Postal town: Dublin
Country: Ireland 🇮🇪
URL: www.courts.ie🌏
Source: OJS 2020/S 209-511350 (2020-10-22)