Public Relations Services - Public Relations Consultancy and Related Services

An Post National Lottery Company

The National Lottery is responsible for a number of Lottery games including twice-weekly Lotto draws and associated games, EuroMillions, Daily Million, TellyBingo, TV game shows, Millionaire Raffle and a range of scratch card games.
The National Lottery wishes to contract for professional external public relations support with a particular focus on:
1) Corporate PR - assisting the National Lottery in the design, development and implementation of its communications strategy including the production of the company's annual report.
2) Consumer Strategy - assisting the National Lottery in the development of Consumer PR Strategy to include the launching of new games, introduction of new channels (digital/online/mobile), announcements of major prize funds and sponsorship opportunities. The selected PR agency will also be responsible for the generation of ongoing publicity to support such activity including photography and event management.
3) Product Activation - assisting the company in developing and implementing plans for media activation opportunities for game launches and prize announcements and other activities as required.
4) Event Management - assisting the National Lottery in planning, structuring and organising both corporate and product related events where required.
5) Social Media Communications โ€“ assisting the National Lottery with its social media strategy including community management and development of current and future social media platforms.
6) Media Relations โ€“ assisting the National Lottery in both pro-active and re-active media relations including issues management and crisis management.

Deadline

The time limit for receipt of tenders was 2013-09-17. The procurement was published on 2013-08-16.

Who? What? Where?
Procurement history
Date Document
2013-08-16 Contract notice
Contract notice (2013-08-16)
Object
Scope of the procurement
Title: Public relations services
Quantity or scope:
See pre-qualification questionnaire for full deatils. This document is available to download on www.etenders.gov.ie350 0001 750 000
Notice metadata
Original language: English ๐Ÿ—ฃ๏ธ
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Public relations services ๐Ÿ“ฆ

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Awarding authority type: Body governed by public law
Awarding authority name: An Post National Lottery Company
Postal address: Abbey Street Lower
Postal code: 1
Postal town: Dublin
Contact
Internet address: http://www.lottery.ie ๐ŸŒ
E-mail: barbara.weafer@lottery.ie ๐Ÿ“ง
Phone: +353 18364444 ๐Ÿ“ž
Fax: +353 18366034 ๐Ÿ“ 

Reference
Dates
Date dispatched: 2013-08-16 ๐Ÿ“…
Submission deadline: 2013-09-17 ๐Ÿ“…
Publication date: 2013-08-20 ๐Ÿ“…
Identifiers
Notice number: 2013/S 160-279597
OJ-S issue: 160
Additional information
An Post National Lottery Company reserves the right to award a contract to more than one service provider. Any contract that may result from this procurement competition will be issued for a term up to the date on which the new National Lottery Licence comes into effect with the possibility to extend the term for a period or periods up to a maximum duration of five years (including the initial term) subject to there being an option for the successful bidder to enter into a novation agreement with the holder of the new National Lottery Licence and subject to the full agreement of the new National Lottery Licence holder. The award of the contract may be subject to successful presentation and interview. The awarding authority will not be responsible for any costs, charges or expenses incurred by service providers in the preparation of applications or tenders. It will be a condition of the award of the contract that the successful tender(s) and all sub-contractors (if applicable) can promptly produce and maintain for the duration of the contract a valid and current Tax Clearance Certificate from the Irish Revenue Commissioners in compliance with Circular (43) 2006 (or as amended). Suppliers must register their interest on the etenders website (www.etenders.gov.ie) in order to be included on the mailing list of clarifications. Please note that all information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. To receive more information about this tender, including any amendments and/or clarifications and to request any clarifications and/or to respond to this tender, you must register your interest to this tender on the following site: https://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=68719&B=ETENDERS_SIMPLE
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Object
Scope of the procurement
Short description:
The National Lottery is responsible for a number of Lottery games including twice-weekly Lotto draws and associated games, EuroMillions, Daily Million, TellyBingo, TV game shows, Millionaire Raffle and a range of scratch card games.
The National Lottery wishes to contract for professional external public relations support with a particular focus on:
1) Corporate PR - assisting the National Lottery in the design, development and implementation of its communications strategy including the production of the company's annual report.
2) Consumer Strategy - assisting the National Lottery in the development of Consumer PR Strategy to include the launching of new games, introduction of new channels (digital/online/mobile), announcements of major prize funds and sponsorship opportunities. The selected PR agency will also be responsible for the generation of ongoing publicity to support such activity including photography and event management.
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3) Product Activation - assisting the company in developing and implementing plans for media activation opportunities for game launches and prize announcements and other activities as required.
4) Event Management - assisting the National Lottery in planning, structuring and organising both corporate and product related events where required.
5) Social Media Communications โ€“ assisting the National Lottery with its social media strategy including community management and development of current and future social media platforms.
6) Media Relations โ€“ assisting the National Lottery in both pro-active and re-active media relations including issues management and crisis management.
Quantity or scope:
See pre-qualification questionnaire for full deatils. This document is available to download on www.etenders.gov.ie
Estimated value excluding VAT: 350 000 ๐Ÿ’ฐ
1 750 000 ๐Ÿ’ฐ
Description of options:
See pre-qualification questionnaire for full deatils. This document is available to download on www.etenders.gov.ie

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:
Please refer to pre-qualification questionnaire document available to download from www.etenders.gov.ie
Economic and financial standing:
Please refer to pre-qualification questionnaire document available to download from www.etenders.gov.ie
Minimum level(s) of standards:
Please refer to pre-qualification questionnaire document available to download from www.etenders.gov.ie
Technical and professional ability:
Please refer to pre-qualification questionnaire document available to download from www.etenders.gov.ie
Contract execution
Deposits and guarantees required: See document available to download on www.etenders.gov.ie
Legal form to be taken by the group of economic operators to whom the contract is to be awarded: Any grouping must be in such legal form to contract as a single entity.
Other particular conditions:
Please refer to pre-qualification questionnaire document available to download from www.etenders.gov.ie
Names and professional qualifications of the staff โœ…

Procedure
Objective criteria for selection:
The National Lottery intends to prepare a shortlist of a minimum of at least the top five scoring candidates, and invite them to tender but depending on the quality and number of applications received and provided there is at least this number who meet and fulfil the minimum rules and criteria for selection.
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Languages
Language: English ๐Ÿ—ฃ๏ธ

Contracting authority
Contact
Contact point: Barbara Weafer
Name: A questionnaire is available to download from and further information may be obtained from www.etenders.gov.ie
Postal address: Document available on www.etenders.gov.ie
URL for further information: http://www.etenders.gov.ie ๐ŸŒ
Name: A pre-qualification questionnaire documents is available on www.etenders.gov.ie
URL for documents: http://www.etenders.gov.ie ๐ŸŒ

Reference
Additional information
An Post National Lottery Company reserves the right to award a contract to more than one service provider. Any contract that may result from this procurement competition will be issued for a term up to the date on which the new National Lottery Licence comes into effect with the possibility to extend the term for a period or periods up to a maximum duration of five years (including the initial term) subject to there being an option for the successful bidder to enter into a novation agreement with the holder of the new National Lottery Licence and subject to the full agreement of the new National Lottery Licence holder. The award of the contract may be subject to successful presentation and interview. The awarding authority will not be responsible for any costs, charges or expenses incurred by service providers in the preparation of applications or tenders. It will be a condition of the award of the contract that the successful tender(s) and all sub-contractors (if applicable) can promptly produce and maintain for the duration of the contract a valid and current Tax Clearance Certificate from the Irish Revenue Commissioners in compliance with Circular (43) 2006 (or as amended). Suppliers must register their interest on the etenders website (www.etenders.gov.ie) in order to be included on the mailing list of clarifications. Please note that all information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only.
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To receive more information about this tender, including any amendments and/or clarifications and to request any clarifications and/or to respond to this tender, you must register your interest to this tender on the following site: https://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=68719&B=ETENDERS_SIMPLE
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Complementary information
Review body
Name: The High Court
Postal address: Chief Registrar, Four Courts, Inns Quay
Postal town: Dublin
Postal code: 7
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Internet address: http://www.courts.ie ๐ŸŒ
Source: OJS 2013/S 160-279597 (2013-08-16)