EMKTG/DMC/2013 - Services for the Design and Delivery of a Blended Learning Solution for Building and Developing Knowledge and Skills in the area of Digital Marketing Communications

Tourism Ireland

Tourism Ireland wishes to appoint a supplier to provide services for the design, delivery and implementation of a blended learning solution for the development of knowledge and skills in the area of digital marketing communications for its global team of marketing executives.
The overall objective of the learning programme is to build Tourism Ireland's capability in digital marketing to ensure that the organisation continues to be fit for purpose so that it can deliver on its strategic goals and tourism targets for the island of Ireland.
The areas in which training and development are required include but are not limited to:
i. Tourism Ireland platform user training*
ii. Search Engine Marketing
iii. Content Marketing
iv. Online Direct Marketing
v. Online and Social PR
vi. Social Media & Community Management
vii. Digital Advertising, Segmentation & Channel Decision Making
viii. Application development (from a customer perspective)
ix. Multi-Media/Multi-Channel Integration
x. Briefing processes for external digital and media agencies
xi. Evaluation and assessment of digital marketing programmes
In all of the above we expect best practice, benchmarking, goal setting, measurement, evaluation and assessment to be included.
*For example: Training for the content management system of the consumer website, the CRM system and the email marketing system.
Tourism Ireland's detailed requirements are set out in the Specification Document attached at Schedule 1.
Please note this is a below threshold procurement

Deadline

The time limit for receipt of tenders was 2013-08-08. The procurement was published on 2013-07-08.

Who? What? Where?
Procurement history
Date Document
2013-07-08 Contract notice
Contract notice (2013-07-08)
Object
Scope of the procurement
Title: Training services
Quantity or scope:
Services for the design, delivery and implementation of a blended learning solution for the development of knowledge and skills in the area of digital marketing communications for our global team of marketing executives.The Contract Period will be for a maximum of four [4] years subject to budget and annual performance review, and other factors.It is anticipated that work under the Framework Agreement will commence in October 2013.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Training services 📦

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Tourism Ireland
Postal address: 5th Floor - Bishop's Square, Redmond's Hill
Postal code: 2
Postal town: Dublin
Contact
Internet address: http://www.tourismireland.com 🌏
E-mail: hhughes@tourismireland.com 📧
Phone: +353 14763474 📞
Fax: +353 14763642 📠

Reference
Dates
Date dispatched: 2013-07-08 📅
Submission deadline: 2013-08-08 📅
Publication date: 2013-07-11 📅
Identifiers
Notice number: 2013/S 133-230512
OJ-S issue: 133
Additional information
To receive more information about this tender, including any amendments and/or clarifications and to request any clarifications and/or to respond to this tender, you must register your interest to this tender on the following site: https://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=66794&B=ETENDERS_SIMPLE Please note: this is a below threshold procurement Duration of the Framework Agreement: The Framework Agreement will be for 3 years, renewable annually – subject to satisfactory performance, with the possibility of extending for a further period of up to 1 year. Please note that Tourism Ireland does not guarantee that the services will be carried out during the lifetime of the Framework Agreement. Tourism Ireland requires all Tenderers to adopt the format set out in the Response Document. One signed original plus 3 additional hard copies and one soft copy on USB Stick must be delivered by in a sealed envelope/package to the delivery address by the deadline stated in this Contract Notice. Tourism Ireland cannot accept responsibility for applications that are lost or damaged in the post. Late applications will not be accepted. Applications by fax or by email will not be accepted. Tourism Ireland will not be responsible for costs, charges or expenses incurred by participants, whether or not a final contract is awarded. Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North South Implementation Bodies and Tourism Ireland. Award of this contract will be subject to the winning Tenderer's compliance with the Fair Employment and Treatment (Northern Ireland) Order 1998 [if based in NI] Award of this contract will be subject to approval by the Board of Tourism Ireland. Award of this contract will be subject to selected candidate obtaining a Tax Clearance Certificate or equivalent as required by the Irish Revenue Commissioners. The contract will be subject to Irish law. Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process. This notice does not represent a commitment to enter into any contract(s). Please refer to the documentation attached to this notice for full details of services required and instructions
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Object
Scope of the procurement
Estimated value excluding VAT: 150 000 💰
175 000 💰
Short description:
Tourism Ireland wishes to appoint a supplier to provide services for the design, delivery and implementation of a blended learning solution for the development of knowledge and skills in the area of digital marketing communications for its global team of marketing executives.
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The overall objective of the learning programme is to build Tourism Ireland's capability in digital marketing to ensure that the organisation continues to be fit for purpose so that it can deliver on its strategic goals and tourism targets for the island of Ireland.
Show more
The areas in which training and development are required include but are not limited to:
i. Tourism Ireland platform user training*
ii. Search Engine Marketing
iii. Content Marketing
iv. Online Direct Marketing
v. Online and Social PR
vi. Social Media & Community Management
vii. Digital Advertising, Segmentation & Channel Decision Making
viii. Application development (from a customer perspective)
ix. Multi-Media/Multi-Channel Integration
x. Briefing processes for external digital and media agencies
xi. Evaluation and assessment of digital marketing programmes
In all of the above we expect best practice, benchmarking, goal setting, measurement, evaluation and assessment to be included.
*For example: Training for the content management system of the consumer website, the CRM system and the email marketing system.
Tourism Ireland's detailed requirements are set out in the Specification Document attached at Schedule 1.
Please note this is a below threshold procurement
Quantity or scope:
Services for the design, delivery and implementation of a blended learning solution for the development of knowledge and skills in the area of digital marketing communications for our global team of marketing executives.
The Contract Period will be for a maximum of four [4] years subject to budget and annual performance review, and other factors.
It is anticipated that work under the Framework Agreement will commence in October 2013.
Duration: 48 months
Reference number: EMKTG/DMC/2013
Place of performance
Main site or place of performance: Dublin

Legal, economic, financial and technical information
Conditions for participation
Economic and financial standing: Audited annual accounts for the last 2 years.
Minimum level(s) of standards:
Applicants must demonstrate possession of or access to:
-Relevant experience in designing, delivering and implementing blended learning solutions that include technology-enabled solutions.
-Expertise in e-learning and virtual learning environments.
-Expertise in master curriculum design and management.
-E-marketing and customer engagement expertise including applications to the tourism and hospitality sector and other relevant sectors.
-Willingness to familiarize themselves with Tourism Ireland's specific practices, processes and tools.
-Knowledge of data protection legislation.
-Ability to source relevant international experts, both theorists and practitioners on specific topics.
Contract execution
Deposits and guarantees required: N/A
Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them: N/A
Names and professional qualifications of the staff ✅

Procedure
Duration of the framework agreement in years: 4
Minimum number of candidates: 5
Maximum number of candidates: 8
Objective criteria for selection: Subject to the quality of applications received.
Languages
Language: English 🗣️

Contracting authority
Contact
Contact point: Hannah Hughes

Reference
Identifiers
Reference number attributed by the contracting authority: EMKTG/DMC/2013
Additional information
To receive more information about this tender, including any amendments and/or clarifications and to request any clarifications and/or to respond to this tender, you must register your interest to this tender on the following site: https://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=66794&B=ETENDERS_SIMPLE
Show more
Please note: this is a below threshold procurement
Duration of the Framework Agreement: The Framework Agreement will be for 3 years, renewable annually – subject to satisfactory performance, with the possibility of extending for a further period of up to 1 year.
Please note that Tourism Ireland does not guarantee that the services will be carried out during the lifetime of the Framework Agreement.
Tourism Ireland requires all Tenderers to adopt the format set out in the Response Document.
One signed original plus 3 additional hard copies and one soft copy on USB Stick must be delivered by in a sealed envelope/package to the delivery address by the deadline stated in this Contract Notice.
Tourism Ireland cannot accept responsibility for applications that are lost or damaged in the post.
Late applications will not be accepted. Applications by fax or by email will not be accepted.
Tourism Ireland will not be responsible for costs, charges or expenses incurred by participants, whether or not a final contract is awarded.
Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North South Implementation Bodies and Tourism Ireland.
Award of this contract will be subject to the winning Tenderer's compliance with the Fair Employment and Treatment (Northern Ireland) Order 1998 [if based in NI]
Award of this contract will be subject to approval by the Board of Tourism Ireland.
Award of this contract will be subject to selected candidate obtaining a Tax Clearance Certificate or equivalent as required by the Irish Revenue Commissioners.
The contract will be subject to Irish law.
Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process. This notice does not represent a commitment to enter into any contract(s).
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Please refer to the documentation attached to this notice for full details of services required and instructions
Source: OJS 2013/S 133-230512 (2013-07-08)
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