This is a non-mandatory notice for a service concession run by Irish Rail on behalf of CIE. CIE owns a substantial network of outdoor advertising sites, potential and realised. CIE is seeking a contractor to fulfil the potential of these sites and exploit the maximum revenue return to CIE. The successful tenderer will market develop and manage CIE's outdoor advertising business, transit and fixed formats as well as having obligations relating to repair and maintenance of the portfolio. The specified advertising sites/formats include (but are not limited to) the following: Transit -Dublin Bus advertising fleet – external and internal formats including full and part colour bus- Iarnrod Eireann Dart advertising fleet – external vinyl and internal formats -Bus Eireann advertising fleet (Regional and intercity) external frames and vinyl and internal formats. Fixed Sites - Fixed large and small format sites including rail and bus stations, platforms, rail side and road side- Railway bridges - Transvision digital screens -ambient media - There is scope for further opportunities to be explored such as - Commercial promotional activities at selected rail and bus stations nationwide - Product sampling. There may also be service and network enhancements during the term of the licence which may extend the commercial outdoor advertising portfolio (this contract will exclude Wi-Fi advertising opportunities on BAC, BE & IE fleets and bus shelters of BAC, BE and IE). Investment to upgrade plant to modern/digital formats will be required of the tenderer. Contract duration is undecided at this point but is likely to be either, 3 years with an option to extend for an additional 2 years or 5 years with an option to extend for an additional 2 years. Total duration is not likely to exceed 7 years. The duration will be at CIE's discretion.
Deadline
The time limit for receipt of tenders was 2013-04-12.
The procurement was published on 2013-03-28.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title: Advertising Services
4771 FR
Products/services: Advertising services📦
Title: Provision of Outdoor Advertising Services
Title
Lot Identification Number: 1
Description
Place of performance: Éire/Ireland🏙️
Description of the procurement:
“CIE owns a substantial network of outdoor advertising sites, potential and realised. CIE is seeking a contractor to fulfil the potential of these sites and...”
Description of the procurement
CIE owns a substantial network of outdoor advertising sites, potential and realised. CIE is seeking a contractor to fulfil the potential of these sites and exploit the maximum revenue return to CIE. The successful tenderer will market, develop and manage CIE’s outdoor advertising business including transit and fixed/digital format sites (this contract will exclude Wi-Fi advertising opportunities on BAC, BE and IE fleets and bus shelters of BAC, BE and IE). The licensee will also have obligations relating to repair, maintenance, and upkeep of the portfolio.
The specified advertising sites/formats include (but are not limited to) the following:
Transit
• Dublin Bus advertising Fleet – External and Internal formats including full and part color bus,
• Iarnrod Eireann Dart Advertising Fleet – External Vinyl and internal formats,
• Bus Eireann Advertising Fleet (Regional and Intercity) – external frames and Vinyl and internal formats.
Fixed sites
Fixed large and small format sites including rail and bus stations, platforms, rail side and roadside
Railway bridges
Ambient media
Digital
Transvision Digital Screens Dublin
There is scope for further opportunities to be explored, such as:
1) Commercial promotional activities at selected rail and bus stations nationwide; and
2) Product sampling.
There may also be service and network enhancements during the term of the licence which may extend the commercial outdoor advertising portfolio.
Show more Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 84
Procedure Administrative information
Previous publication concerning this procedure: 2013/S 063-105794
Award of contract
Contract Number: 4771 RG
Lot Identification Number: 1
Title: Provision of Outdoor Advertising Services
Date of conclusion of the contract: 2013-12-06 📅
Name and address of the contractor
Name: Exterion Media (Ireland) Ltd
National registration number: 229110
Postal address: 25-28 Adelaide Road
Postal town: Dublin 2
Country: Ireland 🇮🇪
Region: Éire/Ireland🏙️
URL: https://www.exterionmedia.com🌏
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 24 500 000 💰
Complementary information Review body
Name: Central Office of the High Court
Postal address: Chief Registrar, Four Courts, Inns Quay
Postal town: Dublin 7
Country: Ireland 🇮🇪
Phone: +353 18886511📞
E-mail: highcourtcentraloffice@courts.ie📧
URL: http://www.courts.ie/🌏 Service from which information about the review procedure may be obtained
Name: Central Office of the High Court
Postal address: Chief Registrar, Four Courts, Inns Quay
Postal town: Dublin 7
Country: Ireland 🇮🇪
Phone: +353 18886511📞
E-mail: highcourtcentraloffice@courts.ie📧
URL: http://www.courts.ie/🌏
Source: OJS 2020/S 223-549111 (2020-11-11)