Development of a digital content strategy

Fáilte Ireland-National Tourism Development Authority

Fáilte Ireland is the National Tourism Development Authority, established by the Irish Government in May 2003 to guide and promote the evolution of tourism as a leading indigenous component of the Irish economy. To this end, Fáilte Ireland, working in partnership with the tourism industry, provides an extensive range of.
Support services and business solutions designed specifically to develop and sustain Ireland as a high quality and competitive tourism destination. Our vision for Irish tourism is that of a dynamic, innovative, sustainable and highly regarded sector offering international and domestic visitors a positive and memorable experience beyond their expectations.
For the tourism industry the digital environment is a key channel. On a global scale, one third of the world’s travel sales will be made online in 2012 and the predicted value of 2012 global online travel bookings is estimated to be worth $313 Billion. Therefore if Irish Tourism is to be able to compete in this environment, Failte Ireland needs to work with them, providing direction and assets to aid the industry help themselves. A study by Google/Nielsen identified that an average potential holidaymaker will visit 21.6 sites before making a purchase. Therefore discoverireland.ie & discoverireland.com are not enough to effectively maximise the potential the digital environment has for the Irish Tourism industry. Working with the Irish tourism industry we need to ensure that right across the digital ecosystem there is a consistent and motivating message/content for potential holidaymakers regarding holidaying in Ireland.
This is a contract is in 2 lots and each lot will be for 2 years with an option to extend the contract for two further 12 month periods.
Fáilte Ireland recognizes the growing importance of the Digital environment for our target audiences. With this in mind we need to ensure that within this vast digital ecosystem, Tourism in Ireland is presented in the most motivating way and at the right point in the customer journey to turn a potential holidaymaker into an actual visitor.
Lot 1: Fáilte Ireland is looking for a supplier to develop a data/content distribution strategy and required content to enable Tourism in Ireland to achieve this.
Lot 2: Utilizing Dingle as a test case and taking a global market approach, Fáilte Ireland want to develop and implement a digital strategy for this destination that places Dingle at the digital journey touch points of potential visitors. Upon completion this project will be evaluated and Fáilte Ireland may decide to extend the project to cover other destinations etc.
Note: to register your interest in this notice and obtain any additional information please visit the eTenders web site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=502952.

Deadline

The time limit for receipt of tenders was 2012-10-08. The procurement was published on 2012-09-13.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2012-09-13 Contract notice
2013-08-27 Contract award notice
Contract notice (2012-09-13)
Object
Scope of the procurement
Title: advertising and marketing services
Quantity or scope:
This is a contract is in 2 lots and each lot will be for the delivery of the initial contract with the option of further contracts as the need arises for a period of 2 years with an option to extend the contract for two further 12 month periods.
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦

Procedure
Procedure type: Open procedure
Type of bid: Submission for one or more lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Fáilte Ireland-National Tourism Development Authority
Postal address: 88-95 Amiens Street
Postal town: Dublin 1
Contact
Internet address: http://www.failteireland.ie 🌏
E-mail: procurement@failteireland.ie 📧
Phone: +353 18847888 📞
Fax: +353 18556821 📠

Reference
Dates
Date dispatched: 2012-09-13 📅
Submission deadline: 2012-10-08 📅
Publication date: 2012-09-18 📅
Identifiers
Notice number: 2012/S 179-294777
Refers to notice: 2012/S 82-134614
OJ-S issue: 179
Additional information
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties; 2) This is the sole call for competition for this service; 3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers; 4) Establishment of this contract will be subject to the approval of the competent authorities; 5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process; or if having concluded contract the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion; 6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time; 7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return Fully Completed questionnaires in order to avoid the risk of elimination from the competition at the application stage. (ET Ref:502952).
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Object
Scope of the procurement
Short description:
Fáilte Ireland is the National Tourism Development Authority, established by the Irish Government in May 2003 to guide and promote the evolution of tourism as a leading indigenous component of the Irish economy. To this end, Fáilte Ireland, working in partnership with the tourism industry, provides an extensive range of.
Show more
Support services and business solutions designed specifically to develop and sustain Ireland as a high quality and competitive tourism destination. Our vision for Irish tourism is that of a dynamic, innovative, sustainable and highly regarded sector offering international and domestic visitors a positive and memorable experience beyond their expectations.
Show more
For the tourism industry the digital environment is a key channel. On a global scale, one third of the world’s travel sales will be made online in 2012 and the predicted value of 2012 global online travel bookings is estimated to be worth $313 Billion. Therefore if Irish Tourism is to be able to compete in this environment, Failte Ireland needs to work with them, providing direction and assets to aid the industry help themselves. A study by Google/Nielsen identified that an average potential holidaymaker will visit 21.6 sites before making a purchase. Therefore discoverireland.ie & discoverireland.com are not enough to effectively maximise the potential the digital environment has for the Irish Tourism industry. Working with the Irish tourism industry we need to ensure that right across the digital ecosystem there is a consistent and motivating message/content for potential holidaymakers regarding holidaying in Ireland.
Show more
This is a contract is in 2 lots and each lot will be for 2 years with an option to extend the contract for two further 12 month periods.
Fáilte Ireland recognizes the growing importance of the Digital environment for our target audiences. With this in mind we need to ensure that within this vast digital ecosystem, Tourism in Ireland is presented in the most motivating way and at the right point in the customer journey to turn a potential holidaymaker into an actual visitor.
Show more
Lot 1: Fáilte Ireland is looking for a supplier to develop a data/content distribution strategy and required content to enable Tourism in Ireland to achieve this.
Lot 2: Utilizing Dingle as a test case and taking a global market approach, Fáilte Ireland want to develop and implement a digital strategy for this destination that places Dingle at the digital journey touch points of potential visitors. Upon completion this project will be evaluated and Fáilte Ireland may decide to extend the project to cover other destinations etc.
Show more
Note: to register your interest in this notice and obtain any additional information please visit the eTenders web site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=502952.
Lot number: 1
Title of the lot: Lot 1 digital content strategy
Duration: 24 months
Lot number: 2
Title of the lot: Lot 2 digital strategy by destination
Short description:
Fáilte Ireland is the National Tourism Development Authority, established by the Irish Government in May 2003 to guide and promote the evolution of tourism as a leading indigenous component of the Irish economy. To this end, Fáilte Ireland, working in partnership with the tourism industry, provides an extensive range of.Support services and business solutions designed specifically to develop and sustain Ireland as a high quality and competitive tourism destination. Our vision for Irish tourism is that of a dynamic, innovative, sustainable and highly regarded sector offering international and domestic visitors a positive and memorable experience beyond their expectations.For the tourism industry the digital environment is a key channel. On a global scale, one third of the world’s travel sales will be made online in 2012 and the predicted value of 2012 global online travel bookings is estimated to be worth $313 Billion. Therefore if Irish Tourism is to be able to compete in this environment, Failte Ireland needs to work with them, providing direction and assets to aid the industry help themselves. A study by Google/Nielsen identified that an average potential holidaymaker will visit 21.6 sites before making a purchase. Therefore discoverireland.ie & discoverireland.com are not enough to effectively maximise the potential the digital environment has for the Irish Tourism industry. Working with the Irish tourism industry we need to ensure that right across the digital ecosystem there is a consistent and motivating message/content for potential holidaymakers regarding holidaying in Ireland.This is a contract is in 2 lots and each lot will be for the delivery of the initial contract with the option of further contracts as the need arises for a period of 2 years with an option to extend the contract for two further 12 month periods.Fáilte Ireland recognizes the growing importance of the Digital environment for our target audiences. With this in mind we need to ensure that within this vast digital ecosystem, Tourism in Ireland is presented in the most motivating way and at the right point in the customer journey to turn a potential holidaymaker into an actual visitor.Lot 1: Fáilte Ireland is looking for a supplier to develop a data/content distribution strategy and required content to enable Tourism in Ireland to achieve this.Lot 2: Utilizing Dingle as a test case and taking a global market approach, Fáilte Ireland want to develop and implement a digital strategy for this destination that places Dingle at the digital journey touch points of potential visitors. Upon completion this project will be evaluated and Fáilte Ireland may decide to extend the project to cover other destinations etc.
Show more
This is a contract is in 2 lots and each lot will be for the delivery of the initial contract with the option of further contracts as the need arises for a period of 2 years with an option to extend the contract for two further 12 month periods.
Variants will be accepted ✅
Reference number: MT/2012/07
Place of performance
Main site or place of performance: ireland.

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:
Please see details in request for tender document available for downloading with this notice.
Economic and financial standing:
Please see details in request for tender document available for downloading with this notice.
Technical and professional ability:
Please see details in request for tender document available for downloading with this notice.
Contract execution
Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
Payment on receipt of invoices related to Purchase Orders issued by Fáilte Ireland or the contracting authority.
Legal form to be taken by the group of economic operators to whom the contract is to be awarded: Single legal entity(ies).
Other particular conditions:
Please see details in request for tender document available for downloading with this notice.
Names and professional qualifications of the staff ✅

Procedure
Tender validity period: 12 months
Tender opening date: 2012-10-08 📅
Languages
Language: English 🗣️

Contracting authority
Identity
Awarding authority name: Fáilte Ireland and it's subsidiaries, The Gathering, Tourism Ireland
Contact
Contact point: Procurement Officer
Address of the buyer profile: http://www.etenders.gov.ie/search/Search_AuthProfile.aspx?ID=AA05025 🌏
Name: Fáilte Ireland-National Tourism Development Authority
Contact point: Procurement Offcier
URL for further information: http://www.failteireland.ie 🌏
Name: eTenders Website
Phone: +353 16177944 📞
URL for documents: http://www.etenders.gov.ie 🌏

Reference
Dates
Publication date: 2012-04-27 📅
Identifiers
Reference number attributed by the contracting authority: MT/2012/07
Notice number in the OJ S: 2012/S 82-134614
Additional information
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties;
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2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;
4) Establishment of this contract will be subject to the approval of the competent authorities;
5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process; or if having concluded contract the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
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6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time;
7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return Fully Completed questionnaires in order to avoid the risk of elimination from the competition at the application stage.
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(ET Ref:502952).

Complementary information
Review body
Name: High Court
Postal address: Chief Registrar, the Four Courts
Postal town: Dublin 7
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
Internet address: www.courts.ie 🌏
Information about review deadlines:
The contracting authority will not conclude this framework agreement to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The Statutory Instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the framework agreement and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that framework agreement.
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Source: OJS 2012/S 179-294777 (2012-09-13)
Contract award notice (2013-08-27)
Object
Scope of the procurement
Title: Advertising and marketing services
Notice metadata
Document type: Contract award notice
Regulation: European Union

Procedure
Type of bid: Not applicable

Contracting authority
Identity
Postal code: 1
Postal town: Dublin

Reference
Dates
Date dispatched: 2013-08-27 📅
Publication date: 2013-08-28 📅
Identifiers
Notice number: 2013/S 166-288951
Refers to notice: 2012/S 179-294777
OJ-S issue: 166

Object
Scope of the procurement
Estimated value excluding VAT: 500 000 💰
1 500 000 💰
Place of performance
Main site or place of performance: Ireland.

Procedure
Award criteria
Criterion: 1. Understanding the brief (10)
2. Creativity (20)
3. Strategy & Methodology (20)
4. Project management & expertise (10)
5. Ultimate Cost (40)

Award of contract

1️⃣
Date of contract conclusion: 2013-07-01 📅
Name: Cybercom (now known as In the company of Huskies)
Postal address: 4th Floor, Portview House, Thorncastle Street, Ringsend
Postal town: Dublin
Postal code: 4
Country: Ireland 🇮🇪

2️⃣
Name: This lot was cancelled
Information about tenders
Number of tenders received: 6

Complementary information
Review body
Internet address: http://www.courts.ie 🌏
Information about review deadlines:
The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The Statutory Instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that contract.
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Body responsible for mediation procedures
Name: High Court
Postal address: Chief Registrar, The Four Courts
Postal town: Dublin
Postal code: 7
Phone: +353 18886000 📞
Source: OJS 2013/S 166-288951 (2013-08-27)
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