Development of a digital content strategy

Fáilte Ireland-National Tourism Development Authority

Fáilte Ireland is the National Tourism Development Authority, established by the Irish Government in May 2003 to guide and promote the evolution of tourism as a leading indigenous component of the Irish economy. To this end, Fáilte Ireland, working in partnership with the tourism industry, provides an extensive range of.
Support services and business solutions designed specifically to develop and sustain Ireland as a high quality and competitive tourism destination. Our vision for Irish tourism is that of a dynamic, innovative, sustainable and highly regarded sector offering international and domestic visitors a positive and memorable experience beyond their expectations.
For the tourism industry the digital environment is a key channel. On a global scale, one third of the world’s travel sales will be made online in 2012 and the predicted value of 2012 global online travel bookings is estimated to be worth $313 Billion. Therefore if Irish Tourism is to be able to compete in this environment, Failte Ireland needs to work with them, providing direction and assets to aid the industry help themselves. A study by Google/Nielsen identified that an average potential holidaymaker will visit 21.6 sites before making a purchase. Therefore discoverireland.ie & discoverireland.com are not enough to effectively maximise the potential the digital environment has for the Irish Tourism industry. Working with the Irish tourism industry we need to ensure that right across the digital ecosystem there is a consistent and motivating message/content for potential holidaymakers regarding holidaying in Ireland.
This is a contract is in 2 lots and each lot will be for 2 years with an option to extend the contract for two further 12 month periods.
Fáilte Ireland recognizes the growing importance of the Digital environment for our target audiences. With this in mind we need to ensure that within this vast digital ecosystem, Tourism in Ireland is presented in the most motivating way and at the right point in the customer journey to turn a potential holidaymaker into an actual visitor.
Lot 1: Fáilte Ireland is looking for a supplier to develop a data/content distribution strategy and required content to enable Tourism in Ireland to achieve this.
Lot 2: Utilizing Dingle as a test case and taking a global market approach, Fáilte Ireland want to develop and implement a digital strategy for this destination that places Dingle at the digital journey touch points of potential visitors. Upon completion this project will be evaluated and Fáilte Ireland may decide to extend the project to cover other destinations etc.
Note: to register your interest in this notice and obtain any additional information please visit the eTenders web site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=502952.

The time limit for receipt of tenders was 2012-10-08. The procurement was published on 2012-09-13.

The following suppliers are mentioned in award decisions or other procurement documents:

• • Cybercom (now known as In the company of Huskies)
• • This lot was cancelled

• • Fáilte Ireland-National Tourism Development Authority

• • Advertising services › Advertising consultancy services
• • Advertising services › Advertising management services
• • Business and management consultancy services › Marketing management consultancy services
• • Photographic services › Advertising photography services

• • Éire/Ireland