Single party framework agreement for advertising and media planning and buying services

Dublin City University (DCU)

DCU’s mission as one of Ireland’s youngest and most innovative universities is to equip our students with the best possible start in life by offering them a rounded education, relevant degree programmes of academic quality and a wonderful overall university experience.
The university currently has over 11 000 students, more than 35 000 alumni, and has established a reputation for producing graduates that are highly sought after by employers seeking rounded, dynamic employees who "hit the ground running".
This framework agreement will cover the requirements for advertising and media planning and buying services to meet DCU’s requirements over a 4 year period.
The purpose of this competitive process is to identify a service provider capable of providing an integrated solution to the creation, management and execution of campaigns for both student recruitment/brand and HR recruitment advertising. It is expected that the campaigns will feature across a variety of media including radio, digital and outdoor, with the ultimate aim of reinforcing the core attributes of the DCU brand, and in so doing to position DCU as the destination of choice for high-calibre, highly-skilled students and staff.
A key requirement of the service will be how the agency will manage the agency/client relationship with DCU on a day to day basis, including specific details on mechanisms for identifying and resolving any quality control issues on the account, and how they propose to meet DCU’s requirement for a sole point of contact for both creative/ production and media, and ready access to the account management team.
It is anticipated that quarterly reviews will take place to cover the service provision in areas such as quality control, assessment of results against objectives for various campaigns, competitor reviews, relationship management, communications, process review, lead in times etc.
The successful organisation should be fully aware of emerging technologies and be informed and innovative in the adoption of new forms of media. The organisation should have ready access to appropriate research relevant to DCU’s staff and student target markets. This should translate to a proactive approach to informing DCU’s marketing and advertising strategies.
See qualification questionnaire available from www.etenders.gov.ie for details of how to qualify for consideration for the tender list.
Note: to register your interest in this notice and obtain any additional information please visit the eTenders Web Site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=260833.

Deadline

The time limit for receipt of tenders was 2011-07-25. The procurement was published on 2011-06-24.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2011-06-24 Contract notice
2012-08-13 Contract award notice
Contract notice (2011-06-24)
Object
Scope of the procurement
Title: advertising services
Quantity or scope:
It is envisaged that a single party framework will be established on foot of this tender competition.The duration of the framework agreement will be for 4 years. For the avoidance of doubt, the period for delivery of any subsequent contracts entered into under the framework may extend beyond the date of expiry of the framework.Candidates should note that creative solutions are not being sought in response to this qualification questionnaire. Please note there is no guaranteed spend under the framework agreement.600 0001 000 000
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising services 📦

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Postal address: Glasnevin
Postal town: Dublin 9
Contact
Internet address: http://www.dcu.ie 🌏
E-mail: procurement@dcu.ie 📧
Phone: +353 17005000 📞

Reference
Dates
Date dispatched: 2011-06-24 📅
Submission deadline: 2011-07-25 📅
Publication date: 2011-06-29 📅
Identifiers
Notice number: 2011/S 122-202636
OJ-S issue: 122
Additional information
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties 2) This is the sole call for competition for this service. 3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers. 4) Contract award will be subject to the approval of the competent authorities. 5) It will be a condition of award that candidates and all sub-contractors produce a valid Tax Clearance Certificate from the Irish Revenue Commissioners as part of their application for participation in the competition. 6) If for any reason it is not possible to admit to the framework agreement one or more of the tenderers invited following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the framework agreement as appropriate. 7) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time. 8) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended. 9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return fully completed questionnaires in order to avoid the risk of elimination from the competition. (ET Ref:260833).
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Object
Scope of the procurement
Estimated value excluding VAT: 600 000 💰
1 000 000 💰
Short description:
DCU’s mission as one of Ireland’s youngest and most innovative universities is to equip our students with the best possible start in life by offering them a rounded education, relevant degree programmes of academic quality and a wonderful overall university experience.
Show more
The university currently has over 11 000 students, more than 35 000 alumni, and has established a reputation for producing graduates that are highly sought after by employers seeking rounded, dynamic employees who "hit the ground running".
This framework agreement will cover the requirements for advertising and media planning and buying services to meet DCU’s requirements over a 4 year period.
The purpose of this competitive process is to identify a service provider capable of providing an integrated solution to the creation, management and execution of campaigns for both student recruitment/brand and HR recruitment advertising. It is expected that the campaigns will feature across a variety of media including radio, digital and outdoor, with the ultimate aim of reinforcing the core attributes of the DCU brand, and in so doing to position DCU as the destination of choice for high-calibre, highly-skilled students and staff.
Show more
A key requirement of the service will be how the agency will manage the agency/client relationship with DCU on a day to day basis, including specific details on mechanisms for identifying and resolving any quality control issues on the account, and how they propose to meet DCU’s requirement for a sole point of contact for both creative/ production and media, and ready access to the account management team.
Show more
It is anticipated that quarterly reviews will take place to cover the service provision in areas such as quality control, assessment of results against objectives for various campaigns, competitor reviews, relationship management, communications, process review, lead in times etc.
Show more
The successful organisation should be fully aware of emerging technologies and be informed and innovative in the adoption of new forms of media. The organisation should have ready access to appropriate research relevant to DCU’s staff and student target markets. This should translate to a proactive approach to informing DCU’s marketing and advertising strategies.
Show more
See qualification questionnaire available from www.etenders.gov.ie for details of how to qualify for consideration for the tender list.
Note: to register your interest in this notice and obtain any additional information please visit the eTenders Web Site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=260833.
Quantity or scope:
It is envisaged that a single party framework will be established on foot of this tender competition.
The duration of the framework agreement will be for 4 years. For the avoidance of doubt, the period for delivery of any subsequent contracts entered into under the framework may extend beyond the date of expiry of the framework.
Candidates should note that creative solutions are not being sought in response to this qualification questionnaire. Please note there is no guaranteed spend under the framework agreement.
Duration: 48 months
Reference number: Ref: DCUS11108
Place of performance
Main site or place of performance: DCU, Glasnevin, Dublin 9.

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:
Information on requirements are as outlined in the qualification questionnaire available to download from www.etenders.gov.ie.
Economic and financial standing:
Information on requirements are as outlined in the qualification questionnaire available to download from www.etenders.gov.ie.
Technical and professional ability:
Information on requirements are as outlined in the qualification questionnaire available to download from www.etenders.gov.ie.
Contract execution
Deposits and guarantees required: Not applicable.
Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them: Will be agreed with successful tenderer.
Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
A grouping, if successful, may be required to contract as a single entity having joint and several liability but subject to the agreement of the contracting parties.
Names and professional qualifications of the staff ✅

Procedure
Duration of the framework agreement in years: 4
Minimum number of candidates: 5
Objective criteria for selection:
Based on responses to the qualification questionnaire available from www.etenders.gov.ie, all firms will be scored and ranked in accordance with the rules of the questionnaire with at least the top 5 firms being invited to tender.
Date of dispatch of invitations: 2011-08-08 📅
Languages
Language: English 🗣️
Irish 🗣️

Contracting authority
Identity
Awarding authority name: Dublin City University (DCU)
Contact
Contact point: Procurement Office
Procurement Manager
Address of the buyer profile: http://www.etenders.gov.ie/search/Search_AuthProfile.aspx?ID=AA01513 🌏
Name: Qualification questionnaire available to download from www.etenders.gov.ie.
URL for further information: www.etenders.gov.ie 🌏
URL for documents: www.etenders.gov.ie 🌏
Name: Dublin City University (DCU)
Postal address: c/o The Main Reception (campus entrance off Collins Avenue), Glasnevin
Contact point: Procurement Manager, Procurement Office, Reference: DCUS11108
URL for participation: http://www.dcu.ie 🌏

Reference
Identifiers
Reference number attributed by the contracting authority: Ref: DCUS11108
Additional information
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties
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2) This is the sole call for competition for this service.
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers.
4) Contract award will be subject to the approval of the competent authorities.
5) It will be a condition of award that candidates and all sub-contractors produce a valid Tax Clearance Certificate from the Irish Revenue Commissioners as part of their application for participation in the competition.
6) If for any reason it is not possible to admit to the framework agreement one or more of the tenderers invited following the conclusion of this competitive process, the contracting authority reserves the right to invite the next highest scoring tenderer to join the framework agreement as appropriate.
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7) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time.
8) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended.
Show more
9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return fully completed questionnaires in order to avoid the risk of elimination from the competition.
Show more
(ET Ref:260833).

Complementary information
Review body
Name: The High Court
Postal address: Chief Registration, Inns Quay
Postal town: Dublin
Postal code: 7
Country: Ireland 🇮🇪
Internet address: www.courts.ie 🌏
Information about review deadlines:
The contracting authority will not conclude this framework agreement (and the reviewable public contract) to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The Statutory Instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the framework agreement (including the reviewable public contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that framework agreement and reviewable public contract.
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Service from which information about the review procedure may be obtained
Name: Contact a Legal Advisor
Source: OJS 2011/S 122-202636 (2011-06-24)
Contract award notice (2012-08-13)
Object
Scope of the procurement
Total value of the procurement: 0 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Contracting authority
Identity
Postal code: 9
Postal town: Dublin

Reference
Dates
Date dispatched: 2012-08-13 📅
Publication date: 2012-08-17 📅
Identifiers
Notice number: 2012/S 157-261848
Refers to notice: 2011/S 122-202636
OJ-S issue: 157
Additional information
(ET Ref:360273).

Procedure
Award criteria
Criterion: 1. Quality and level of resources offered (25)
2. Methodology for contract management (10)
3. Media strategy (10)
4. Creativity and innovation for campaign (10)
5. Reliability and continuity of supply (5)
6. Ultimate cost (40)

Award of contract
Date of contract conclusion: 2012-07-17 📅
Name: Ddfh&B
Postal address: 3 Christchurch Square
Postal town: Dublin
Postal code: 8
Country: Ireland 🇮🇪
Internet address: www.ddfhb.ie 🌏
Information about tenders
Number of tenders received: 4

Complementary information
Review body
Name: n/a
Source: OJS 2012/S 157-261848 (2012-08-13)
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