Single party framework agreement for advertising and media planning and buying services
DCU’s mission as one of Ireland’s youngest and most innovative universities is to equip our students with the best possible start in life by offering them a rounded education, relevant degree programmes of academic quality and a wonderful overall university experience.
The university currently has over 11 000 students, more than 35 000 alumni, and has established a reputation for producing graduates that are highly sought after by employers seeking rounded, dynamic employees who "hit the ground running".
This framework agreement will cover the requirements for advertising and media planning and buying services to meet DCU’s requirements over a 4 year period.
The purpose of this competitive process is to identify a service provider capable of providing an integrated solution to the creation, management and execution of campaigns for both student recruitment/brand and HR recruitment advertising. It is expected that the campaigns will feature across a variety of media including radio, digital and outdoor, with the ultimate aim of reinforcing the core attributes of the DCU brand, and in so doing to position DCU as the destination of choice for high-calibre, highly-skilled students and staff.
A key requirement of the service will be how the agency will manage the agency/client relationship with DCU on a day to day basis, including specific details on mechanisms for identifying and resolving any quality control issues on the account, and how they propose to meet DCU’s requirement for a sole point of contact for both creative/ production and media, and ready access to the account management team.
It is anticipated that quarterly reviews will take place to cover the service provision in areas such as quality control, assessment of results against objectives for various campaigns, competitor reviews, relationship management, communications, process review, lead in times etc.
The successful organisation should be fully aware of emerging technologies and be informed and innovative in the adoption of new forms of media. The organisation should have ready access to appropriate research relevant to DCU’s staff and student target markets. This should translate to a proactive approach to informing DCU’s marketing and advertising strategies.
See qualification questionnaire available from
www.etenders.gov.ie for details of how to qualify for consideration for the tender list.
Note: to register your interest in this notice and obtain any additional information please visit the eTenders Web Site at
http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=260833.
Deadline
The time limit for receipt of tenders was 2011-07-25.
The procurement was published on 2011-06-24.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?
What?
Procurement history
| Date |
Document |
| 2011-06-24
|
Contract notice
|
| 2012-08-13
|
Contract award notice
|