Advertising Services Tender

National Consumer Agency

The National Consumer Agency (NCA) wishes to contract for a specialist provider of advertising services (creative and production) to assist it in the execution of its statutory functions in the area of consumer information, education, awareness and consumer law.
The present document sets out a description of the NCA, its needs in this area and the specific stipulations attaching to the intended contract. Any contract awarded as a result of this public procurement process will operate for 1 year in the first instance, with an option to renew for up to a further 12 months, in rolling 3 month tranches. Any renewals will be at the sole discretion of the NCA and are likely to be influenced by structural changes within the NCA arising from any amalgamation that may take place with any other public body.
NOTE: To register your interest in this notice and obtain any additional information please visit the eTenders Web Site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=204352.

Deadline

The time limit for receipt of tenders was 2011-04-27. The procurement was published on 2011-03-02.

Who?

• National Consumer Agency

What?

• Advertising and marketing services › Advertising services

Where?

• Dublin

Procurement history

Date	Document
2011-03-02	Contract notice

Contract notice (2011-03-02)
Object
Scope of the procurement
Title: advertising services
Quantity or scope:

The NCA wishes to appoint an advertising agency to provide the following:— strategic advice; the NCA requires an agency that will use previous experience of public information advertising to advise on strategy and assist in planning from 2011 for the duration of the contract,— develop advertising that will,— enhance awareness of the NCA and its role among its target audience,— motivate consumers to contact the NCA,— effectively communicate specific messages or campaigns where necessary,— maintain a consumer focus as opposed to a corporate perspective; and,— target the NCA’s audiences,— develop a close working relationship with the internal communications team and appointed media buy agency in order to jointly develop campaigns that will meet advertising objectives.— strong online capability; creativity in terms of online campaign development, ability to advise and make recommendations on new online opportunities, ability to adapt offline campaigns for online environment and develop exclusively online campaigns.225 000

Total value of the procurement: 225 000 💰
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising services 📦

Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Ministry or any other national or federal authority
Postal address: 4 Harcourt Road
Postal code: 2
Postal town: Dublin
Contact
Internet address: http://www.nca.ie or www.consumerconnect.ie 🌏
Phone: +353 14025500 📞
Fax: +353 14025501 📠

Reference
Dates
Date dispatched: 2011-03-02 📅
Submission deadline: 2011-04-27 📅
Publication date: 2011-03-05 📅
Identifiers
Notice number: 2011/S 45-074018
OJ-S issue: 45
Additional information
(ET Ref:204352).

Object
Scope of the procurement
Short description:

The present document sets out a description of the NCA, its needs in this area and the specific stipulations attaching to the intended contract. Any contract awarded as a result of this public procurement process will operate for 1 year in the first instance, with an option to renew for up to a further 12 months, in rolling 3 month tranches. Any renewals will be at the sole discretion of the NCA and are likely to be influenced by structural changes within the NCA arising from any amalgamation that may take place with any other public body.

NOTE: To register your interest in this notice and obtain any additional information please visit the eTenders Web Site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=204352.

Quantity or scope:

The NCA wishes to appoint an advertising agency to provide the following:

— strategic advice; the NCA requires an agency that will use previous experience of public information advertising to advise on strategy and assist in planning from 2011 for the duration of the contract,

— develop advertising that will,

— enhance awareness of the NCA and its role among its target audience,

— motivate consumers to contact the NCA,

— effectively communicate specific messages or campaigns where necessary,

— maintain a consumer focus as opposed to a corporate perspective; and,

— target the NCA’s audiences,

— develop a close working relationship with the internal communications team and appointed media buy agency in order to jointly develop campaigns that will meet advertising objectives.

— strong online capability; creativity in terms of online campaign development, ability to advise and make recommendations on new online opportunities, ability to adapt offline campaigns for online environment and develop exclusively online campaigns.

Duration: 24 months
Place of performance
Main site or place of performance: 4 Harcourt Road

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:

(1) All candidates will be required to produce a certificate or declaration demonstrating that they are not bankrupt or the subject of an administration order, are not being wound-up, have not granted a trust deed, are not the subject of a petition presented for sequestration of their estate, have not had a receiver, manager or administrator appointed and are not otherwise apparently insolvent.

(2) All candidates will be required to produce a certificate or declaration demonstrating that the candidate, their directors, or any other person who has powers of representation, decision or control of the candidate has not been convicted of conspiracy, corruption, bribery, or money laundering. Failure to provide such a declaration will result in the candidate being declared ineligible and they will not be selected to participate in this procurement process.

(3) All candidates will be required to produce a certificate or declaration demonstrating that they have not been convicted of a criminal offence relating to the conduct of their business or profession.

(4) All candidates will be required to produce a certificate or declaration demonstrating that they have not committed an act of grave misconduct in the course of their business or profession.

(5) All candidates must comply with the requirements of the State in which they are established, regarding registration on the professional or trade register.

(6) Any candidate found to be guilty of serious misrepresentation in providing any information required, may be declared ineligible and not selected to continue with this procurement process.

(7) All candidates will have to demonstrate that they are licensed, or a member of the relevant organisation, in the State where they are established, when the law of that State prohibits the provision of the services, described in this notice, by a person who is not so licensed or who is not a member of the relevant organisation.

(8) All candidates will be required to produce a certificate or declaration demonstrating that they have fulfilled obligations relating to the payment of social security contributions under the law or of the relevant State in which the candidate is established.

(9) All candidates will be required to produce a certificate or declaration demonstrating that they have fulfilled obligations relating to the payment of taxes under the law or of the relevant State in which the economic operator is established.

Economic and financial standing:

(1) All candidates will be required to provide a reference from their bank.

(2) All candidates will be required to provide evidence of relevant professional risk indemnity insurance.

(3) All candidates will be required to provide a statement, covering the 3 previous financial years including the overall turnover of the candidate and the turnover in respect of the activities which are of a similar type to the subject matter of this notice.

(4) All candidates will be required to provide statements of accounts or extracts from those accounts relating to their business.

Technical and professional ability:

(1) Details of the educational and professional qualifications of their managerial staff; and those of the person(s) who would be responsible for providing the services or carrying out the work or works under the contract.

Contract execution
Names and professional qualifications of the staff ✅

Procedure
Tender opening date: 2011-04-27 📅
Place of opening: Corporate Services, NCA.
Place: Corporate Services, NCA.
Award criteria
Criterion: 1. Fit with NCA requirements (30)
2. cost (30)
3. Ability to meet service requirements (15)
4. track record of developing successful online campaign (25)
Languages
Language: English 🗣️

Contracting authority
Identity
Awarding authority name: National Consumer Agency
Contact
Contact point: Corporate Services
Paul Cannon
Internet address: www.nca.ie or www.consumerconnect.ie 🌏
Address of the buyer profile: http://www.etenders.gov.ie/search/Search_AuthProfile.aspx?ID=AA9641 🌏
Name: National Consumer Agency
URL for further information: www.nca.ie or www.consumerconnect.ie 🌏
URL for documents: www.nca.ie or www.consumerconnect.ie 🌏
URL for participation: www.nca.ie or www.consumerconnect.ie 🌏
Source: OJS 2011/S 045-074018 (2011-03-02)

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