Advertising and media services

Dublin City Council

Dublin City Council is the local authority that is responsible for local Government in Dublin. It employs approximately 6 400 people and provides an estimated 500 services for people living and working in Dublin.
We are seeking to appoint a creative and media agency or agencies during 2011 for a period of up to 3 years. The appointed agency or agencies will be required to develop creative materials, plan and buy media for advertising and related campaigns in three discrete areas;
1. Development of creative materials for a variety of activities and council initiatives. Examples of previous campaigns are opening of the port tunnel, water conservation awareness, anti-litter awareness, rental accommodation scheme etc.
2. Media planning and buying for such initiatives
3. Media planning, buying and development of creative materials for the ongoing publication of statuary notices for a number of specific activities – traffic, planning, tenders, HR etc.
The contract will extend for a period of 2 years with an option by the council to renew for a further year.
Note: to register your interest in this notice and obtain any additional information please visit the eTenders web site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=238932.

Deadline

The time limit for receipt of tenders was 2011-06-22. The procurement was published on 2011-05-20.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2011-05-20 Contract notice
2011-12-22 Contract award notice
Contract notice (2011-05-20)
Object
Scope of the procurement
Title: advertising services
Quantity or scope: Please refer to annex B "information about lots".
Total value of the procurement: 20 000 💰
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising services 📦

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for one or more lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Regional or local authority
Postal address: The Press Office, Block 3, Floor 3, Civic Offices, Wood Quay
Postal town: Dublin 8
Contact
Internet address: http://www.dublincity.ie 🌏
E-mail: adverts@dublincity.ie 📧
Phone: +353 12222170 📞
Fax: +353 12222681 📠

Reference
Dates
Date dispatched: 2011-05-20 📅
Submission deadline: 2011-06-22 📅
Publication date: 2011-05-24 📅
Identifiers
Notice number: 2011/S 99-162528
OJ-S issue: 99
Additional information
The award of the contract will be subject to the approval of the competent authorities. The award of the contract may be subject to successful presentation and interview. The awarding authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers. In relation to the number of tenderers to be invited, it is envisaged that at least 5 will be invited, but depending on the quality of applications received. Dublin City Council is subject to the provisions of the Freedom of Information Act (FOI) 1997, 2003. If you consider that any of the information supplied by you is either commercially sensitive or confidential in nature, this should be highlighted and the reasons for the sensitivity specified. In such cases, the relevant material, will in response to the FOI request; be examined in the light of the exemptions provided for in the acts. It will be a condition for the award of any contract by Dublin City Council that the successful tenderer and all sub-contractors produce a valid tax clearance certificate or C2 certificate from the revenue commissioners. In the case of a non-resident tenderer, a statement of suitability from the revenue commissioners will be required. Suppliers must register their interest on the etenders web site in order to be included on the mailing list for clarifications. Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended. Please note also that all information relating to attachments, including clarifications and changes, will be published on the Irish Government procurement opportunities portal (www.etenders.gov.ie) only. Registration is free of charge. Dublin City Council will not accept responsibility for information relayed (or not relayed) via third parties. The framework agreement is primarily for use by the Corporate Services Department, but may also be extended for use by other divisions of Dublin City Council as requirements arise. Emailed/faxed/late tenders will not be accepted. (ET Ref:238932).
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Object
Scope of the procurement
Short description:
Dublin City Council is the local authority that is responsible for local Government in Dublin. It employs approximately 6 400 people and provides an estimated 500 services for people living and working in Dublin.
We are seeking to appoint a creative and media agency or agencies during 2011 for a period of up to 3 years. The appointed agency or agencies will be required to develop creative materials, plan and buy media for advertising and related campaigns in three discrete areas;
Show more
1. Development of creative materials for a variety of activities and council initiatives. Examples of previous campaigns are opening of the port tunnel, water conservation awareness, anti-litter awareness, rental accommodation scheme etc.
2. Media planning and buying for such initiatives
3. Media planning, buying and development of creative materials for the ongoing publication of statuary notices for a number of specific activities – traffic, planning, tenders, HR etc.
The contract will extend for a period of 2 years with an option by the council to renew for a further year.
Note: to register your interest in this notice and obtain any additional information please visit the eTenders web site at http://www.etenders.gov.ie/Search/Search_Switch.aspx?ID=238932.
Lot number: 2
Title of the lot: Creative services tender
Short description: Please refer to attached pre-qualification questionnaire.
Quantity or scope: It is envisaged that there will be a need to develop a number of campaigns over the contract period as key environmental and infrastructural projects get underway in the city and region. However the funding for these has not yet been identified or committed.
Lot number: 1
Title of the lot: Statutory notices tender
Quantity or scope: It is estimated that Dublin City Council will spend in the order of 20 000 EUR per annum.
Lot number: 3
Title of the lot: Media planning and buying services
Quantity or scope: It is estimated that Dublin City Council will spend in the order of 300 000 EUR per annum.It is also envisaged that there will be a need to plan and purchase media for a number of campaigns over the contract period as key environmental and infrastructural projects get underway in the City and Region. However the funding for these has not yet been identified or committed.
It is estimated that Dublin City Council will spend in the order of 300 000 EUR per annum.
It is also envisaged that there will be a need to plan and purchase media for a number of campaigns over the contract period as key environmental and infrastructural projects get underway in the City and Region. However the funding for these has not yet been identified or committed.
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Description of options:
The contract is for a period of 2 years with an option to renew for a further year subject to annual, periodic and other reviews.
Provisional timetable for use of options: 24 months
Number of possible renewals: 1
Place of performance
Main site or place of performance: Dublin.

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:
Interested candidates should write to the contact person in I.1 above with details described in III.2.2) and III.2.3) below.
Please see attached pre-qualification questionnaire. The pre-qualification questionnaire can be downloaded from www.etenders.gov.ie.
Economic and financial standing:
Please see attached pre-qualification questionnaire. The pre-qualification questionnaire can be downloaded from www.etenders.gov.ie.
Technical and professional ability:
Please see attached pre-qualification questionnaire. The pre-qualification questionnaire can be downloaded from www.etenders.gov.ie.
Contract execution
Deposits and guarantees required: Not applicable.
Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them: To be agreed with the successful tenderer(s).
Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
A grouping if successful must be prepared to contract as a single entity having joint and several liability.

Procedure
Duration of the framework agreement in years: 2
Minimum number of candidates: 5
Objective criteria for selection:
Please note a minimum of 5 operators will be short-listed for each lot.
Based on the responses to this call for competition, applicants will be evaluated based on the financial, economic and technical capacity information and rules for selection as stated in the pre-qualification questionnaire.
Each applicant will be scored, with at least the best 5 scoring applicants being invited to tender depending on the quality of the applicants.
Date of dispatch of invitations: 2011-07-11 📅
Languages
Language: English 🗣️
Irish 🗣️

Contracting authority
Identity
Awarding authority name: Dublin City Council
Contact
Contact point: Corporate Services Department
Mr Alan Breen
Address of the buyer profile: http://www.etenders.gov.ie/search/Search_AuthProfile.aspx?ID=AA02065 🌏
Name: Dublin City Council
URL for participation: http://www.dublincity.ie 🌏

Reference
Additional information
The award of the contract will be subject to the approval of the competent authorities.
The award of the contract may be subject to successful presentation and interview.
The awarding authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers.
In relation to the number of tenderers to be invited, it is envisaged that at least 5 will be invited, but depending on the quality of applications received.
Dublin City Council is subject to the provisions of the Freedom of Information Act (FOI) 1997, 2003. If you consider that any of the information supplied by you is either commercially sensitive or confidential in nature, this should be highlighted and the reasons for the sensitivity specified. In such cases, the relevant material, will in response to the FOI request; be examined in the light of the exemptions provided for in the acts.
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It will be a condition for the award of any contract by Dublin City Council that the successful tenderer and all sub-contractors produce a valid tax clearance certificate or C2 certificate from the revenue commissioners. In the case of a non-resident tenderer, a statement of suitability from the revenue commissioners will be required.
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Suppliers must register their interest on the etenders web site in order to be included on the mailing list for clarifications.
Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended.
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Please note also that all information relating to attachments, including clarifications and changes, will be published on the Irish Government procurement opportunities portal (www.etenders.gov.ie) only. Registration is free of charge. Dublin City Council will not accept responsibility for information relayed (or not relayed) via third parties.
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The framework agreement is primarily for use by the Corporate Services Department, but may also be extended for use by other divisions of Dublin City Council as requirements arise.
Emailed/faxed/late tenders will not be accepted.
(ET Ref:238932).

Complementary information
Review body
Name: The High Court
Postal address: Chief Registrar, Four Courts, Inns Quay
Postal town: Dublin 7
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
Internet address: www.courts.ie 🌏
Service from which information about the review procedure may be obtained
Name: Contact your legal representative.
Source: OJS 2011/S 099-162528 (2011-05-20)
Contract award notice (2011-12-22)
Object
Scope of the procurement
Total value of the procurement: 640 000 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Contracting authority
Identity
Postal code: 8
Postal town: Dublin

Reference
Dates
Date dispatched: 2011-12-22 📅
Publication date: 2011-12-28 📅
Identifiers
Notice number: 2011/S 249-405219
Refers to notice: 2011/S 99-162528
OJ-S issue: 249
Additional information
Award Criteria Lot 1 Statutory Notices: Quality of Advertising 200. Process & Turnaround Time 200. Quality of Agency Support 200. Budgetary Control & Transparency 200. Remuneration & Cost 200. Total marks: 1 000. Award Criteria Lot 2 Creative Advertising: Quality of Agency Team & Process Management 350. Strategic Planning 400. Remuneration 250. Total marks: 1 000. Award Criteria Lot 3 Media Planning & Buying: Quality of Agency Team & Process Management 350. Media Buying Costs & Remuneration 550. Budget Transparency 100. Total marks: 1 000. Note regarding the value of Lot 2 Creative Advertising Services: The value of this contract is dependent on the number of projects, if any, that may arisie during the course of the contract and the availablility of funding. (ET Ref:359712).
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Procedure
Award criteria
Criterion: 1. For details of Award Criteria relating to each lot, please see Additional Information at VI.2 in this notice

Award of contract

1️⃣
Date of contract conclusion: 2011-11-14 📅
Name: Ddfh&B
Postal address: 3 Christchurch Square
Postal town: Dublin
Postal code: 8
Country: Ireland 🇮🇪
Internet address: www.ddfhb.ie 🌏

2️⃣
Name: Brindley Advertising Limited
Postal address: Marine House, Clanwilliam Place
Postal code: 2

3️⃣
Name: Mediavest
Postal address: 16 Sir John Rogersons Quay
Information about tenders
Number of tenders received: 5

Complementary information
Review body
Postal town: Dublin
Postal code: 7
Source: OJS 2011/S 249-405219 (2011-12-22)
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